KSBY, the E.W. Scripps ABC station in San Luis Obispo, CA is now seeking a full time Integrated Account Executive!
The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.
Sell commercial and digital solutions to direct businesses and advertising agencies
Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process
Prepare and present marketing proposals utilizing qualitative and quantitative research
Negotiate advertising rates and program ratings
Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.
Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators
Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals
Perform other duties as needed or as directed by sales management
Education & Experience/Certifications
Four-year college degree preferred
Skills & Abilities
Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics
Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies
Assembly, delivery and interpretation of monthly customer reports and campaign optimization
Excellent verbal and written communication skills
Strong time management and organizational skills
Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels
Proven ability to build strong client relationships, including entertaining potential and existing clients
Proficient with Microsoft Office
Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.
The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation's fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multiplatform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
Do not contact this company in solicitation of any product or service.