Job Details

Account Executive, KSBY

  2020-07-01     KSBY-TV     1772 Calle Joaquin  
Description:

Job Description

  • KSBY, the E.W. Scripps ABC station in San Luis Obispo, CA is now seeking a full time Integrated Account Executive!

    The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.

    Key Activities

    • Sell commercial and digital solutions to direct businesses and advertising agencies

    • Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process

    • Prepare and present marketing proposals utilizing qualitative and quantitative research

    • Negotiate advertising rates and program ratings

    • Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.

    • Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators

    • Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals

    • Perform other duties as needed or as directed by sales management

    Education & Experience/Certifications

    • Four-year college degree preferred

    Skills & Abilities

    • Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics

    • Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies

    • Assembly, delivery and interpretation of monthly customer reports and campaign optimization

    • Excellent verbal and written communication skills

    • Strong time management and organizational skills

    • Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels

    • Proven ability to build strong client relationships, including entertaining potential and existing clients

    • Proficient with Microsoft Office

    Additional Requirements

    • Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

    About Scripps


    The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation's fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multiplatform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

    As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.


Do not contact this company in solicitation of any product or service.

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