Hands-on experience in managing day to day email campaigns - e.g. Building email messages on SFMC platform, Testing email messages, triggering proofs, deploying emails to subscribers Building different data models,e.g Data Extensions, uploading subscriber data, data segmentation using filters etc. Hands-on experience building customized journeys by configuring multiple communication and proficient with using different flow controls Ability to make edits / modifications / updates to email campaigns in quick time Hands-on with ability to train & mentor fellow team members. ADA is good to have and not mandatory.