Job Details

O'Neill Retail Store Manager

  2026-03-16     O'NEILL     Pismo Beach,CA  
Description:

Company Introduction

The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With prominent brands such as O'Neill, PSD Underwear, Mountain Khakis, Sol Angeles, and HangTen, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.

We offer awesome discounts on our clothing brands, year-round contests as well as a full benefits package! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.

General Summary

The O'Neill Store Manager is a hands-on retail leader who drives sales performance, delivers an exceptional customer experience, and brings the O'Neill and La Jolla Retail brand tolife in-store every day. This role is responsible for leading and developing a high-performing team, executing brand and visual standards, and ensuring smooth day-to-day store operations. As a leader, the Store Manager works alongside their team on the sales floor, setting the pace through example while balancing operational priorities, talent development, and financial results. The Store Manager serves as a brand ambassador, creates an inclusive and motivating work environment, and ensures compliance with company policies and all applicable employment laws.

Essential Job Functions

LEADERSHIP & RESPONSIBILITIES

LEADERSHIP:

• Creates and take accountability for a consistently positive work environment that increase productivity, decreases unwanted turnover and enhances the customer experience

• Manage and supervise staff of sales associates, Assistant Manager(s) and Key holders.

• Provides and open door policy where employees are free to express their concerns and feelings without fear of retaliations or ill will

• Communicates performance goals and Brand Standard and hold all subordinate employees to the standard

HUMAN RESOURCES:

• Recruits, interviews, and selects the best candidates for job openings with reflect the O'Neill Brand Standard

• Coaches and develops employees for current and future responsibilities, including store management

• Creates a learning environment in the store; implements company training programs including but not limited to customer service, selling skills, product information, store operations, M.O.D., and 5 minute meetings

• Allocates time for employee development depending on individual needs.

• Retains the right employee in the right jobs and removes employees who do not meet expectations in partnership with the District Manager / Area Manager.

• Prepares and administers performance reviews in a timely manner

• Prepares and administers employee discipline in a fair and consistent manner

• Ensures that the store is in compliance with all employment, State and Federal laws, including but not limited to wage and hour, human rights and equal employment opportunities

PERSONAL DEVELOPMENT:

• Exemplifies Company values and behaviors consistently

• Ensures that personal appearance reflects the Action Sport Lifestyle and Attitude of the La Jolla Group Brands

• Seeks and acts on written and verbal feedback; seeks out learns new skills

• Maintains a healthy balance between work and personal life

COMMUNICATION:

• Displays professional written and verbal communications, when performing all business transactions, with customers, fellow employees or the corporate office staff

• Maintains open and positive relations with staff, peers, corporate office staff, and District Manager

FINANCIAL AND OPERATIONAL RESPONISIBILITES

FINANCIAL:

• Efficiently plans tasks, manages execution to achieve financial goals/results within budget and on time by setting daily goals, analyzing monthly plans and managing labor hours

• Develops plans for accomplishing objectives and monitors progress.

• Ensures that all customers transactions are accurately processed and recorded

• Resolves any equipment malfunctions in a timely manner

• Ensures that all necessary store supplies are available as needed

LOSS PREVENTION:

• Ensures that the store protects company assets through promoting awareness of LP best practices including but not limited to employee bag checks, shoplifting controls (internal & external), perpetual counts, zone coverage, and silent witness hotline.

• Reports suspected or known theft to supervisor, District Manager / Area Manager or Silent Witness Hotline

• Maintains acceptable inventory shrinkage, not exceeding established goals

• Complies with daily cash handling and banking procedures

• Maintains the store security systems including security cameras, inventory control tags and burglar alarms.

• Ensures that all policies are followed specific to inventory control, including executing required annual physical inventories, paperwork flow, over/short logs, markdowns, timeliness of reporting, receipt of goods, merchandise transfers and all other related inventory matters

OPERATIONS:

• Ensures proper execution of visual presentation standards and promotional events set ups

• Ensures store is clean, organized and operational

• Complies with and ensures staff follows all daily, monthly, quarterly and year end filing requirements

• Adheres to and ensures all employees are working safely and following established safety best practices

CUSTOMER SERVICE EXPERIENCE RESPONSIBILITIES

CUSTOMER:

• Ensures sales associates and management staff are friendly, knowledgeable about our products, and represent the La Jolla Group standards

• Ensures store exceeds customer expectation

• Improves customer experience in store through recognizing customer service successes, coaching to improve performance and empowering staff to appropriately use their best judgment in all customer service matters.

• Is personally available to all customers to communicate and identify their needs and address their questions and concerns

PRODUCT:

• Provides customer and merchandise feedback as needed or as requested

• Provides input and influence to convey product ideas from customer to Store Manager

Required Knowledge, Skills, and Abilities

• Knowledge of retail store operations, including sales, customer service, visual merchandising, cash handling, inventory control, and loss prevention

• Working knowledge of basic human resources practices such as hiring, training, coaching, performance management, and corrective action

• Strong leadership, communication, and interpersonal skills with the ability to motivate and develop a retail team

• Ability to deliver an exceptional customer experience and resolve customer concerns professionally

• Ability to analyze sales results, manage labor hours, and prioritize tasks to meet business goals

• Proficiency with point-of-sale systems and basic computer applications

• Ability to work hands-on on the sales floor for the majority of the shift and lead by example

• Ability to follow and enforce company policies, safety standards, and applicable employment laws

• Ability to work a full 40 hour week, with a flexible schedule, including nights, weekends, and holidays (open availability is required for Store Managers)

• Ability to meet the physical demands of the role, including standing, walking, bending, and lifting as required

Required Education and Experience

• High school diploma or equivalent required

• 2-3 years of retail Store Manager experience required, with direct responsibility for sales performance, team leadership, and daily store operations

• Experience in a specialty retail or branded retail environment preferred

• Bachelor's degree or coursework in business, retail management, or a related field may be considered, but is not required

Benefits

La Jolla Retail offers a comprehensive benefits package for regular, full-time employees designed to support overall well-being and work-life balance. Eligible team members can participate in:

• Health, Dental, and Vision Insurance

• 401(k) Retirement Plan

• Flexible Spending Account (FSA)

• Paid Time Off

• Enjoy additional perks and opportunities for growth within a collaborative, lifestyle-focused culture.

Physical Requirements

Must be able to see well enough to read reports, schedules, and point-of-sale screens.

Must be able to hear and speak well enough to communicate effectively with customers and employees in a retail environment.

Must be able to stand and walk on the sales floor for extended periods of time, up to 85% or more of the assigned shift.

Must be able to climb, reach, bend, stoop, and kneel to stock merchandise and access product on the sales floor and in the stockroom.

Must be able to frequently lift and carry up to 30 pounds and occasionally lift up to 50 pounds with assistance.

Must be able to use hands and fingers to operate a cash register, handle merchandise, and use standard store equipment.

Reasonable Accommodation:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in accordance with applicable law.

La Jolla Retail provides equal employment opportunities to all qualified individuals in compliance with federal, state, and local laws. We do not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, ancestry, citizenship, disability, medical condition, genetic information, marital status, military or veteran status, or any other protected characteristic. Equal opportunity applies to all aspects of employment, including hiring, training, promotion, compensation, and termination. La Jolla Group is committed to maintaining a workplace free from discrimination, harassment, and retaliation, and to fostering an inclusive, respectful environment where all employees can thrive.

The statements above are intended to describe the general nature and level of work being performed and are not an exhaustive list of responsibilities, duties, and skills required of personnel in this position. This job description does not constitute a contract for employment, and the Company reserves the right to modify, interpret, or apply it in any way the Company desires at any time. Employment with La Jolla Retail is at-will.

#LI-onsite #LI-CR1

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.


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