Job Details

VP Commercial

Remote, USA

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands

With a team of researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.

Powered by People, AI, and Data

MarketCast believes AI should amplify, not replace, the consumer's voice in marketing research. By integrating AI models throughout our research process and organization, we're transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

VP Commercial

Role Description:

The VP Commercial will lead and expand MarketCast's commercial strategy, focusing on driving revenue growth and fostering strong client relationships. This role involves developing strategic sales plans, prospecting and territory development, managing key accounts, and identifying new business opportunities. The VP Commercial will also collaborate with internal teams to ensure client satisfaction and contribute to the overall success of the company. Success in this role requires a deep understanding of the market research landscape and exceptional leadership abilities.

· Develop and execute commercial strategies –Crafting and implementing comprehensive commercial strategies to achieve revenue targets and expand market share is crucial. This involves analyzing market trends, identifying growth opportunities, and developing actionable plans. The strategies should align with the company's overall objectives and be adaptable to changing market conditions. Successful execution will lead to increased profitability and brand recognition.

· Manage and expand key client relationships –Cultivating and strengthening relationships with key clients is essential for long-term business success. This includes understanding their needs, ability to articulate and quantify ROI, strong stakeholder mapping and relationship expansion, proactive account planning with clear renewal and expansion strategies, early identification of churn or compression risk signals, ability to defend value, upsell and cross sell, providing exceptional service, and proactively identifying opportunities to add value. Effective management of client relationships can lead to increased client retention and revenue growth. This also builds trust and positions MarketCast as a strategic partner.

· Identify and pursue new business opportunities –Actively seeking out and capitalizing on new business opportunities is vital for driving growth. This involves ability to identify and prioritize ICPs, skilled outbound prospecting, strong qualification discipline (BANT and MEDDICC), ability to uncover pain and urgency, networking, executive presence, and developing compelling proposals. Identifying emerging trends and unmet client needs can lead to new service offerings and revenue streams. This proactive approach ensures MarketCast remains competitive and innovative.

· Collaborate with internal teams –Working closely with internal teams such as research, technology, and marketing is essential for ensuring seamless client experiences. This involves communicating client needs, providing feedback on service offerings, and aligning commercial strategies with overall company objectives. Effective collaboration ensures that MarketCast delivers high-quality solutions and maintains client satisfaction. It also fosters a sense of teamwork and shared purpose.

· Monitor market trends and competitive landscape –Staying informed about market trends and the competitive landscape is vital for making informed business decisions. This involves conducting regular market research, analyzing competitor activities, and identifying emerging opportunities and threats. This knowledge enables MarketCast to adapt its strategies and maintain a competitive edge. It also helps in identifying new markets and potential partnerships.

· Ensure client satisfaction –Prioritizing client satisfaction is essential for building long-term loyalty and generating repeat business. This includes providing proactive communication, addressing concerns promptly, and delivering high-quality service. Satisfied clients are more likely to recommend MarketCast to others and contribute to positive word-of-mouth marketing. It also fosters a strong reputation for excellence and reliability.

· Develop and present proposals –Creating compelling proposals that clearly articulate the value proposition of MarketCast's services is critical for winning new business. This involves understanding client needs, tailoring solutions to meet those needs, and presenting the information in a clear and persuasive manner. Effective proposals can significantly increase the likelihood of securing new clients and expanding existing relationships. It also showcases MarketCast's expertise and capabilities.

· Report on commercial performance –Providing regular reports on commercial performance is essential for tracking progress and making data-driven decisions. This includes monitoring key metrics such as revenue, client retention, and new business acquisition. Analyzing performance data helps identify areas for improvement and ensures that the commercial team is on track to meet its goals. It also provides valuable insights for strategic planning and resource allocation.

It'll be helpful if you have:

Ideal candidates for the VP Commercial position will possess a strong background in market research, consultative SaaS sales, and business development. They should have a proven track record of driving revenue growth, expanding and building strategic relationships, and leading high-performing teams. Excellent communication, negotiation, and presentation skills are also essential for success in this role. A deep understanding of marketing principles and the ability to think strategically are highly valued.

· Bachelor's degree in Business, Marketing, or a related field

· 10+ years of experience in sales and business development

· Proven track record of driving revenue growth

· Strong understanding of market research methodologies

· Excellent communication and presentation skills

· Experience leading and mentoring sales teams

· Ability to develop and execute strategic sales plans

· Proficiency in CRM software (e.g., Hubspot)

· Strong negotiation and closing skills

· Ability to work independently and as part of a team

Benefits & Perks:

· Medical, Dental, Vision

· 401(k) Company Match

· Freedom Leave

· Health & Wellness Events & Benefits

· Professional & Personal Growth & Learning Opportunities

· And, more

Our Vision:

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values:

Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Client Obsession

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

Our Vibe:

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com

The compensation for this position has an annual On Target Earnings (OTE) of $300,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental, and vision, free access to HealthJoy, ModernHealth, 401K match from day one, “flex time off, career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.