Senior Marketing Manager, Extended Reality, Platforms and Devices
Google is seeking a Senior Marketing Manager for Extended Reality, Platforms and Devices in San Francisco, CA, USA; New York, NY, USA; or Mountain View, CA, USA.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Responsibilities
- Drive target audience definition, value proposition, narrative development, and marketing activations across audiences to achieve awareness, adoption goals.
- Shape product roadmaps through market and customer research, engaging analyses, audience segmentation and sizing across multiple product areas.
- Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners.
- Understand the XR ecosystem and eyewear industry for users and represent the market within the organization.
- Partner with cross-functional teams and external partners on marketing strategies and programs to drive awareness, adoption and long term engagement with Android XR devices.
Requirements
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in product marketing, including planning, crafting positioning/messaging, and developing assets across modern marketing channels.
- Experience with customer research and using data and insights to inform product and go-to-market strategy.
- Experience managing cross-functional or cross-team projects within a fast changing environment across functions.
Preferred Qualifications
- Master's degree or equivalent practical experience.
- Experience or domain knowledge in the extended reality (XR) industry, working on devices, apps, games, or experiences with virtual, augmented, or mixed reality components.
- Experience or domain knowledge in marketing Artificial Intelligence features and consumer products.
- Experience collaborating with cross functional teams across geographies.
- Ability to think about issues, leading to thoughtful recommendations and action plans.
- Excellent teamwork skills and written and verbal communication skills.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.