Job Details

Overview

We're looking for a Head of Performance Marketing to lead our marketing team focused on B2B and B2G Lead Generation. Reporting to the Senior Head of Investment Operations, this position manages an in-house team of four (Lifecycle Marketing Manager, Partner Coordinator, Content Specialist and Marketing Manager), and all external agencies involved with digital marketing execution and content development. We're looking for a data-driven and efficient leader skilled at building and motivating teams, but can also ‘do' the work and won't just delegate. This is a roll-up-your-sleeves, entrepreneurial organization top-to-bottom requiring vision and execution abilities including campaign execution, pipeline management, reporting/analytics and budget management. Ideally the candidate will have prior domain expertise in a digital channel, preferably email/1:1, PPC channels and/or SEO. The candidate must be well-versed in full funnel B2B lead generation capture and nurture, with strong instincts and experience in content development to execute well in these channels. This role interacts with a broad group of stakeholders, including business development, credit/lending team and programs, as well as external partners including agencies, borrowers and partners. This role requires a data-driven, proactive, goal-oriented individual with excellent communication skills, who is passionate about entrepreneurship and making a meaningful impact on diverse founders' lives. The qualified candidate for this role must reside in San Diego, CA county.

Duties and Responsibilities

• Drive qualified B2B Marketing Leads, through continuous improvement, A/B testing and optimization of digital marketing channels including PPC advertising (Search), SEO, CRM/email marketing and direct 1:1 outbound and inbound call campaigns
• Oversee all digital marketing spend and activities in all aspects across multiple key vendors (LinkedIn, Google Ads, Hubspot, helpware/BPO outbound contact agency)
• Provides leadership and oversight on marketing technologies, data and analytics to understand performance, results and optimization opportunities for efficient spend and lead outcomes
• Initiate, cultivate, and optimize digital marketing campaigns and efforts - ensure we have true, integrated marketing and 360 degree campaigns with our key initiatives
• Prioritize marketing projects, allocate resources accordingly, leveraging internal project management tools (Click Up), resources (calendars and integrated marketing) and Salesforce for contact management and CRM Marketing campaigns
• Oversee all A/B testing and optimization opportunities across email, landing pages/CRO, paid campaigns

Successful Candidates Will Possess

• 10+ years of experience in marketing with a strong focus on online marketing strategies and execution including paid ads (search), email, social (LinkedIn), SEO, Web and CRO
• Strong email /direct marketing and lifecycle experience focused on long lead nurturing
• Experience assessing existing marketing tactics and approaches within the marketing organization and making improvements where necessary on a weekly basis
• Deep understanding of other aspects of marketing (Brand/Design, Content) preferred
• Experience with data/analytics oversight and direction
• Proven ability to establish trust and loyalty, and develop and motivate a high performing team
• Exceptional verbal and written communication skills
• Passion and understanding of not just our mission, but also our borrowers, partners, employees, suppliers and vendors
• Exceptional time management skills and ability to effectively prioritize competing priorities to ensure objectives are met
• Supports business development and credit team on timely and accurate execution and maintenance of sales materials including sell sheets, Web site updates/landing pages and support for sales events

Requirements

• Bachelor's Degree required, MBA preferred
• 10+ years of experience in B2B marketing, with a focus on demand generation and campaign management using the CRM and Marketing Automation systems. Experience with HubSpot and Salesforce preferred.
• Experience in financial services or lending space preferred, coupled with deep understanding of SMBs
• Experience selling products or services to small businesses
• 5+ years of experience Google Analytics, Google Search Console
• Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly
• Excellent project management and organization skills
• Experience in managing marketing teams, agencies and third-party contractors
• Familiarity with inbound and outbound contact management, strategies, best practices and tools.
• Proficient with Microsoft Office Suite (Word, PowerPoint, Excel)
• Work in the San Diego corporate office Tuesday through Thursday each week