Job Details

Vice President for Administration and Chief Financial Officer

  2025-03-17     OPT FOR HEALTHY LIVING     all cities,CA  
Description:

Last updated: 11 hours ago

Vice President of Marketing - Retail #3005

Our client is seeking a strategic and innovative Vice President of Marketing to lead their marketing efforts in the retail sector. This leadership role combines creativity, analytical skills, and a deep understanding of consumer behavior to enhance brand visibility and drive sales growth.

As the Vice President of Marketing, you will have a strong focus on both advertising and e-commerce growth to lead the company's marketing strategy in the digital age. This is an exciting opportunity for a senior leader who can blend traditional marketing with innovative digital advertising strategies to drive revenue and growth.

Responsibilities :

  • Oversee the development and execution of comprehensive advertising strategies, with a strong focus on digital platforms (paid search, social, display, programmatic) and traditional media.
  • Lead the e-commerce marketing strategy, ensuring the integration of advertising efforts to drive growth across the company's online presence.
  • Manage a team of 23 marketing professionals, fostering collaboration and high performance to execute campaigns that drive sales and customer engagement.
  • Develop and manage a robust media plan, with a keen focus on optimizing advertising spend to deliver the highest ROI and measurable growth across both digital and traditional channels.
  • Collaborate with senior leadership to align marketing and advertising strategies with broader company goals, ensuring consistency across all consumer touchpoints.
  • Leverage data and analytics to optimize advertising campaigns and e-commerce marketing efforts, ensuring continuous improvement and innovation.
  • Stay ahead of industry trends, competition, and consumer behavior to adapt and refine advertising and e-commerce strategies accordingly.
  • Drive innovation in e-commerce marketing, leveraging tools and platforms to optimize customer acquisition, retention, and lifetime value.

Requirements :

  • Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
  • Minimum of 10 years as a Marketing leader with significant experience in both advertising and e-commerce marketing.
  • Strong retail experience, particularly with digital advertising, paid media, and e-commerce growth strategies.
  • Strong ability to develop, execute, and optimize integrated marketing campaigns that drive results across digital and traditional advertising.
  • Exceptional leadership and team management skills.
  • Outstanding communication and presentation skills.
  • Analytical mindset, with the ability to leverage data to inform decision-making.

Benefits :

  • Compensation : $150k - $250k (Depending on Experience).
  • Hybrid - 3-4 days a week in office (After training period).
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